Growth Manager, Paid Social and Video
Wiz: August 2022 - June 2023
Developed comprehensive paid social strategy for extremely high growth cloud start up with build out of all foundational programs, tactics, and analytics
Implemented best practices through content sourcing, copy writing, and banner design concepting to monitor and improve pipeline and meet corporate growth objectives
Collaborated with global teams, including Product Marketing, Campaigns, Marketing Operations, BI, Field, and Design, to ensure efficient, aligned, and measurable results
Director of Social Media
Transmission Agency: August 2020 - July 2022
Built, managed, and developed team of 12 while specializing in paid social strategy, execution, and reporting. Responsible for hiring, forecasting, driving team processes, strategic collateral, training materials, and executive reporting
Collaborated with NA, EMEA, and APAC regions on department-wide initiatives, ensuring consistency, efficiency, and innovative development across 15+ clients
Partnered with global media, specialty, creative, content, and analytics teams to expand cross-channel best practices and bring data-driven initiatives to life
Social Media Supervisor
Just Media: July 2016 - August 2020
Built and managed team of 5 with full ownership over medium to large accounts, driving campaign planning, strategy recommendations, budgeting, and managing client relationships
Spearheaded social content, ad copy creation, and resources development for 25+ clients with measurable success
Hired, onboarded, and developed new team members for a mix of clients from B2C to large B2B tech companies
Digital Marketing Manager
Magnetic Monkey Marketing: 2013 - 2016
Content development and publication of weekly blogs and daily tweets; assist with specific marketing research and general office administration